Planning A Trip To Jammu and Kashmir? Here’s a detailed Jammu and Kashmir tourism and travel guide to help you plan a memorable holiday Known as ‘Paradise on Earth’, Jammu and Kashmir is one of India’s most favoured tourist destinations. The state is popular for its picturesque beauty, the pashmina shawls and the many blue lakes that dot the Himalayan terrain here. The state is a religious amalgamation with natives practicing Islam, Buddhism, and Hinduism. There’s naturally a lot of cultural diversity to be explored here. And don’t forget the mouth-watering Kashmiri cuisine ‘Wazwan’. For those of you planning to visit the Valley, here’s a detailed travel guide to fill you up on all the details you need to know.